NPD Consulting - Food Innovation & Renovation

Product Innovation and Renovation is the backbone of food industry growth and competitiveness. Product Innovation involves the development of new products and processes. Product Renovation involves range extension and cost optimization of existing product ranges.

The development of new and improved products is a specialization of Shanaglen. Our track record shows a long history of successful product targeting and delivery.

Shanaglen links with to a much larger pool of Innovation talent to deliver products to the marketplace. We work with a series of experts in their different fields to ensure that the product can be correctly positions and effectively manufactured to meet your needs.

We have access to specialist marketing companies that provide market research, strategy development, promotional and advertising. Our team also include experienced development chefs who have the responsibility of working on concept development of new product. We also have access to a highly respected pool of engineering and food processing talent. This team covers engineering expertise in dedicated fields such as chemical and food engineering, process development and structural/ building engineers.

This extended team allows Shanaglen to offer a complete service that covers all aspects of a product launch from initial concept through to first sale. This extended team will supplement and compliment your own resources.

Shanaglen NPD Process

Shanaglen Technology has developed an effective for developing and delivering new and improved product to the market place.

The Process involves

1. Our process starts with a strategy review that looks at your position in the marketplace and how new ideas can be brought improve or solidify your position.

2. Once we have identified a series of potential product targets, we will set about developing a range of possible product concepts that can fill the identified consumer needs.

3. These concept samples are then asses by your management team and possibly an external focus group of target consumers

4. From this sorting process, we will decide on the overall direction of the project and set about designing the final product. This design takes into account the 4 P’s of product development

   • Product – What are the key points of differentiation that this product offers over the opposition? Does the product meet al safety guidelines set down for it in the Food Standards code? What is the shelf life – effective and total Shelf life? What competitive edge does the product offer? Can we sustain this edge? Can we Patent aspects of the product, process or packaging?

   • Process – how we make the product. Can we use existing equipment to deliver the product? Are co-packers available that can get us into the market quicker? Do we need to pilot plant the process and launch into test markets until we have refined the process?

   • Packaging – What does the category currently use for its main packaging type? What can we do to make our new product stand out from the “Crowd” but in a cost effective manner?

   • Price – What will the consumer pay for the product? Does the proposed product fit the target consumer’s buying profile? Will the product meet their expectations in terms of flavour delivery and prices – the value equation? How can we use other tools at our disposal to entice the buyer to try the new offering?

5. Once the product and process are decided upon, preliminary engineering design, costing and a time line can be constructed.

6. At this point, we will engage the Retailers to review product samples, the marketing proposal and the projected price. At this point, the product may need to be refined following the outcome of this meeting or we will be given the green light to proceed.

7. Once the Retailers have agreed a launch date, shelf location and the ranging is set, the timeline will be defined by an in-market date from the retailers. The final engineering design and costing are refined and presented to management.

8. With Senior Management approval, the line will be installed and commissioned.

9. Initial products from the production line will be compared to the lab samples to ensure that the quality markers have not moved since the original agreement with the Retailer.

10. The product can then proceed to launch

Shanaglen Technology will manage the entire process from initiation to completing calling on resources within their partner organisations.

Do you have a great idea? Why not have a chat with us to see how we can help?

For all enquires, contact Shanaglen on